Extension 2020
Strategies for Developing Your Professional Extension Career

Overview

Extension 2020

• Welcome & Mission
• Program Goals and Objectives
  

Session I

Section 1 - Organization

• History of Land Grants and Extension
• History of Institute of Agriculture and Natural Resources
• Organizational Structure
• Organizational Chart - Institute of Agriculture and Natural Resources - University of Nebraska
• Extension Overview of Structure and Planning
• Thoughts on Organizational History Mission Structure

Section 2 - Roles & Responsibilities

• Roles and Responsibilities
• Organizational Alignment
  
• Competencies for the 21st Century
• Extension Specialist - Competencies for the 21st Century
• Extension Educator - Competencies for the 21st Century
• Extension Assistant - Competencies for the 21st Century
• Competencies for the 21st Century - My Competency Review
  
• Thoughts on Roles and Responsibilities

Section 3 - Action Teams

• Action Plans and Signature Outcomes
• Team Evaluation Instruments
  • Beef Systems
    Signature Outcomes:
    • Beef Systems (cow-calf) Profitability
    • Beef Systems (feedlot) Profitability
    • Enhancing Beef Cattle Health/Well Being
  • Child and Youth Development
    4-H and Youth
    Signature Outcomes:
    • 4-H Career Development
    • 4-H Science Engineering & Technology
    Learning Child
    Signature Outcomes:
    • Holistic Child Growth
  • Crops for the Future
    Signature Outcomes:
    • Integrated Pest Management (IPM)
    • Economic Risk Management
  • Food, Nutrition and Health
    Signature Outcomes:
    • Food Safety
    • Nutrition & Health for Youth
    • Nutrition & Health for Adults
  • Water, Climate and Environment
    Agriculture
    Signature Outcomes:
    • Agricultural Water Management
    • Animal Manure Management
    Community
    Signature Outcomes:
    • Maintain/Improve Water Quality/Quantity
    • Resource Efficient Landscapes
    • Energy Efficient Buildings & Landscapes
  • Entrepreneurship - In support of all Spires
    Signature Outcomes:
    Youth Entrepreneurship
    New Ventures Investigation
    Entrepreneurial Communities

Section 4 - Program Planning

• Program Planning Cycle
• Identify Need, Define Situation, Set Priorities
• Defining Outcomes and Developing Objectives
• Determine Inputs, Delivery Strategies and Logistics
• Designing Transformational Extension Programming
• Sharing Program Resources
• Program Planning Tools
• Extension Guidelines for Registration Fees
• Thoughts on Program Planning and Action Steps

Section 5 - Teaching

• Indicators of Quality Teaching in UNL Extension
• Effective Lesson Design
• Using Technology in Effective Instructional Strategies
• Thoughts on Effective Teaching

Section 6 - Professional Development

• Professional Development
• Extension Web Site
• Thoughts on Professional Development
• Promotion and Tenure
  • For Educators
  • For Assistants
  • For Educators in Academic Departments
  • Policy on Interruption of the Tenure-Track Clock
• Balancing Work and Personal Life
• Thoughts on Balancing Work and Personal Life and Action Steps

Section 7 - Nuts and Bolts

• First Day- First Week- First Month – What to ask?
• Guidelines for Specialists, Educators and Assistants
• Mentoring Roles
• Educator Competency Awareness and Development
• Extension Map and District Map
• Extension Acronyms
• Extension Listservs
• Extension Factsheet
• Extension Website
• IANR Policies and Procedures
• Travel and Expense Forms
  • IANR Professional Development Fund Request
  • NCard
  • Pre-Trip Request for Travel Authorization
  • Employee Expense Voucher
  • Employee Non-Travel Expense Voucher
  • Visiting Personnel and Miscellaneous Expense Voucher
• Reporting Forms
  • Firefly/ESS
  • Extension Accomplishments Reporting System (EARS)
  • Accountability Report
• Nebraska Significance in History and Modern Times

Session II

Section 8 - Marketing

• UNL and Extension Logos and Toolbox
• 5 W’s and H
• Effective Web Page Communication
  • Branding UNL on Facebook, Twitter, YouTube
• Using Photos & Videos in Extension
• Know how. Know now.
• Quality PowerPoint
• Copyright Guidelines
• Movement of Copy
• Movement of Copy - Half Sheet
• Office Image and Public Relations

Section 9

• Media Relations
• Professionalism
• Working with reporters and media
• Media Releases
• Writing Good News Stories
• TV and Radio Interview Techniques

Section 10 - Marketing Success

• Using Evaluation Findings
• Developing Extension Board Advocates
• Communicating with Commissioner and State Senators
• Media and Social Networks
• Office Image and Public Relations

Section 11 - Public Value

• What is Public Value?
• Developing Public Value Statements
• Using Public Value Statements